Xania Labs to Hold Makeup Competition

Xania Labs, developer of Your Name Professional Brands and SkinSync, will hold its second annual Calling All Makeup Artists talent showcase and makeup competition in New York City on Apr. 30. During the intensive day-long workshop and competition, a select group of makeup artists will partake in a photography makeup workshop, led by renowned makeup artist David Maderich, during which each contestant will be charged with creating a cosmetic interpretation of the fall season’s runway trends. All the renditions will be photographed and handed over to a panel of beauty industry veterans to evaluate and select one lucky winner. “Xania has a long-standing commitment to supporting members of the beauty industry in their professional and creative development, and with Calling All Makeup Artists, we’re adding a exciting new layer to that support,” says Brenda Gallagher, director of sales for Xania. “Xania is proud to offer makeup artists the chance to learn alongside incredibly successful beauty professionals and to engage in a healthy competition that cultivates creativity and passion in a way that frequently falls to the sidelines in daily business.”