Youngblood recently launched its new website www.ybskin.com. The redesigned site, which was created by Los Angeles-based agency Modern Visual Communication, embodies Youngblood’s sleek image while catering to the growing needs of its online customers. The site offers a number of upgrades including rich content and photography; streamlined searching and more intuitive navigation; and an advanced store locator using technology like Google mapping software. The Concierge feature allows visitors to create a profile that provides customized product and shade recommendations. “Our updated site will greatly improve the experience of our customers,” says Pauline Youngblood, founder and president of Youngblood Mineral Cosmetics. “I am immensely proud of it.”