Spa Management

Spa Market Research and Feasibility: Compiling the data required to support the investment

Making the decision to build a spa involves a substantial capital investment in a business that has unique nuances and is very different from the hotel business. Today, spa is a requirement in most five star properties and is considered an advantage in most four and even three star properties. As spa has become a must-have facility, it has also become much more important to make sure the spa facility... Complements the project in style and ambiance. Is operationally sound...

Mobil Travel Guide Spa Ratings

The Mobil Star rankings are based on anonymous visits by Mobil inspectors, with treatments and service making up about 75% of the rating and the spa facility accounting for 25%. To be eligible for a Mobil Star rating, a spa must meet the following minimum criteria: A Mobil rated spa will: ? Provide thoughtful, helpful, anticipatory, and personalized services in environments that are unpretentiously luxurious and allow for an experience that can transport a guest from daily stresses ? Offer...

How to Communicate Like an Effective Spa Manager

Have you ever tried to communicate a new idea or project to folks who don't necessarily think or operate the same way you do? Have you ever heard dead silence or saw a bunch of vacant looks? Even your simplest request can get lost in translation if you don't communicate effectively. If your salon/day spa is having a hiccup or two around getting the results you're looking for just read on: Have conversations—not monologues Many entrepreneurs want to get results...

Hire Education: Employing the Right Therapists can Protect your Business from Future Legal Woes

The field of massage therapy and bodywork has grown to include hundreds of schools and several hundred thousand therapists. On average, massage treatments generate 47 percent of a spas revenue, with an additional 15 percent of revenue coming from wet treatments. Treatment rooms take up an average of 39 percent of a spa's indoor space. Because of this incredible growth, the risk of litigation relating to massage therapists is an issue 110 spa can afford to ignore. The best way...

Advice on Entering the Spa Management Field

There are so many opportunities in spa management, yet a lack of qualified talent to adequately fill the need. How do you go about entering the field? Here is some advice: You can be successful as a spa owner without having the technical background of a service provider. Being a good massage therapist or esthetician is no guarantee of being a good spa manager or owner. In fact, the very qualities that make for a good technician can sometims impede...

Top 10 Challenges Every Spa Leader will Eventually Have to Face (With a Smile!)

Problem Why it Happens How to Solve it 1. Employees don't do what you want them to do Because you haven't shown them how to do it Open your mouth often and talk to your employees; show them how to do it and when to do it, and then show them how to do it better and when to do more of it; and how to smile when they're doing it. 2. Products don't sell Because you haven't made your...

Overcoming Self-Doubt and Fear: The Gateway to Career and Business Success

In his insightful book Before You Quit Your Job, (Warner Business Books, 2005), accomplished author and entrepreneur Robert Kiyosaki states, "The fear of failing is the primary reason why so many people do not succeed in life or are not as successful as they would like to be." Human potential guru Anthony Robbins describes personal "wealth wounds" as the negative inner beliefs that many people have about money and one's worthiness of it. Spiritual educator Dr. Wayne Dyer explains that...

How to Avoid Compensation Mistakes in Your Spa

1.Energize employees by getting them excited about their work, build team spirit, and provide a friendly working environment. Hire people with commitment (avoid part time when possible). 2.Consider a trial period before hiring full-time to avoid costly mistakes 3.Limit the use of Independent contractors. They are a liability because they cannot be managed or trained. Employ them primarily for ancillary services like laser hair removal, nutritional consultations, etc. 4.Define basic job responsibilities--Compensation is not only treatment-based, it is based on...

Strategies to Improve Spa Profitability

Get Comfortable with Business Generally, spa owners and managers must overcome business phobias. Unlike resort spa directors who must be comfortable with "crunching numbers", day spa owners are often poor financial managers. Spa owners often abdicate their finances to accountants who review financial statements, most times performing a "post mortem" on last month's records. Make Re-booking a Priority "Rescheduling drives everything; retained customers will account for 80% of your business's worth, but most often represent only 20% of your clientele,"...

Challenges to Spa Profitability

Ease of entry into the spa industry Increasing competition from the medical, hospitality, beauty, and fitness industries Inherited beauty industry traditions Extensive use of independent contractors (booth rental tradition) Out of control compensation costs that create ever-increasing losses Low margins; Similar to restaurants, spas have traditionally low margins (2% to 7% return on investment is common, vary rarely higher than 15%) Poor retailing skills and high commissions on retail 10% commissions in the spa industry versus 2% to 3% commissions...

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