Tips on Incorporating Skincare Masks into Professional Offerings

Adding masks to spa treatments can both augment the treatments’ benefits and enhance clients’ experiences. We asked a few experts about the best ways to incorporate masks into professional offerings, and here’s what they had to say:

• “Masks are used in multiple ways during a facial treatment, depending on the skin concern and type of treatments being performed, including deep-cleansing, calming and restoring skin after extractions, postmassage, to hydrate, and restore the skin’s moisture barrier to reducing the appearance of redness.”—Lydia Sarfati, CEO and founder, Repêchage
• “Many estheticians incorporate multiple masks during treatments and use them in different areas of the face. This is also known as multi-masking and is a great way to customize and provide results to the client’s different skin concerns. For example, they will apply a clay mask to treat oiliness and breakouts in the jaw area and a soothing cream mask in dry and dehydrated areas of the face and neck.”—Allison Marks, licensed holistic esthetician and professional education manager, Murad
• “Because they provide a variety of benefits, they can be introduced to almost any step of a professional treatment. I love to bring in a mask after the exfoliation step in a facial or after the massage portion of the treatment to lock in targeted benefits.”—Elyse Blakey, lead corporate educator, Image Skincare
• “You can try chilling the mask or incorporating chilled ice globes for cooling as well as apply heat with steam or a warm compress. Finishing masks are also effective for soothing the skin following stimulating acid or enzyme applications. Another benefit of masks is they free up your hands. While the mask is on the skin, take a moment to perform a scalp, neck, and shoulder massage. Often, you’ll find the mask step tends to be the client’s favorite part of the treatment.” —Shannon Esau, CEO and national educator, Rhonda Allison Cosmeceuticals
• “Most commonly, masks are used at the end of a treatment in the spa after the skin has been thoroughly cleansed, exfoliated, extracted, and specific treatment creams and serums have been applied. There are, however, masks that can be applied to exfoliate the skin, to soften comedones and facilitate the ease of extractions, and specific eye mask and neck masks. Depending on the skin type and conditions being treated, the treatments are normally customized for each client.”—Karen Asquith, skincare director of education, G.M. Collin

For more information on skincare masks, check out the Jan/Feb issue. 

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