BABOR Launches First Beauty Spa in the United States

The newly launched Aqua Star Spa at The Beverly Hilton (Beverly Hills, CA), is the first BABOR branded beauty spa in the United States. The spa has been redesigned to include architectural elements of other BABOR beauty spas, which can be found in more than a hundred locations around the world. “This partnership with BABOR is going to take the spa experience at The Beverly Hilton to the next level,” says Lyndi Heus, spa director of Aqua Star Spa. “We are excited for our guests to experience the refreshed full-service spa, and we’re honored to be the first U.S. location for the BABOR Beauty Spa concept.” Offering a wide range of services, the Aqua Star BABOR Beauty Spa includes a signature treatment called the Red Carpet Ready Facial treatment ($195, 80 minutes), which is popular among celebrities that flock to the hotel particularly for the treatment. This begins with a heated stone aromatherapy oil introduction on the back, followed by a facial lifting experience with BABOR Beauty Fluids, which are penetrated into the skin with the use of microcurrent technology. Says Brian Brazeau, CEO of BABOR North America, “We wanted to draw upon the rich history of The Beverly Hilton’s Aqua Star Pool when conceptualizing the menu of services; the Aqua Star BABOR Beauty Spa will offer unparalleled service and treatments to combine a feeling of old Hollywood tradition, Beverly Hills glamour, and California living.” In addition to BABOR facials, body treatments, and massages, the spa menu will also offer baborganic treatments using the company’s organic skincare range: DOCTOR BABOR, the company’s cosmeceutical brand; BABOR MEN, a section customized to meet the needs of male skin; as well as sunless tanning and waxing services.