Babor Unveils Virtual Selling Wall

Babor Unveils Virtual Selling WallProfessional skincare brand Babor has launched a virtual shopping wall at The Spa at Viceroy Miami. The presentation offers spa-goers the opportunity to identify their ideal skincare regimens. Customers can interact with the wall, review recommendations, and seek additional demonstrations and information from spa professionals. Babor’s skincare products are organized by skin type and beauty concerns, such as combination, dry, mature, and sensitive skin. “The Spa at the Viceroy Miami is the perfect playground for Babor to launch this exciting new retail concept,” says Brian Brazeau, CEO at Babor North America. “As pioneers of innovation, it is only fitting that Babor would be first to launch such an initiative within the spa space. This captivating and informative installation takes the guesswork out of selecting skincare products. Within a few seconds, consumers can identify the perfect Babor homecare regimen before or after their spa services.”