The Professional Beauty Association (PBA) announced that Beauty Systems Group (BSG), which has been a long-time supporter of PBA and the International Salon and Spa Expo Long Beach (ISSE Long Beach), will also be supporting the ISSE Midwest show. BSG has signed an agreement with PBA to support the next four ISSE-branded events, both Long Beach and Midwest, in 2012 and 2013. ISSE Long Beach 2012 will be held Jan. 28-30, 2012, and ISSE Midwest 2012 will be held Nov. 4-5, 2012 in Chicago. ISSE Long Beach 2013 will be held Jan. 26-28, 2013, and ISSE Midwest 2013 will be held Nov. 3-4, 2013.
BSG, the largest full-service beauty supplier in the world, has a network of stores and professional sales consultants that sell exclusive professional salon brands to licensed beauty professionals. BSG will be proactively promoting and selling attendee tickets to ISSE Midwest, as they do for ISSE Long Beach, through its large network of professional sales consultants and point-of-sale channels. This added industry support is expected to substantially increase attendance and exhibitors for ISSE Midwest 2012 and 2013. In addition, BSG and the brands it represents will have a strong presence on the ISSE Midwest show floor, occupying 8,000 square feet of exhibit space. "We are excited that BSG is expanding its support for PBA and our ISSE family of events," says Steve Sleeper, executive director of the PBA. "We have had a longstanding relationship with BSG and we look forward to their support for many years to come." For more information about ISSE Midwest and ISSE Long Beach, visit www.probeauty.org/isse.