Birchbox and Cosmetic Executive Women Partner on Special Limited Edition Boxes

Birchbox, a club that introduces members to products and insider tips, announced the launch of a partnership with Cosmetic Executive Women (CEW), an organization for beauty executives. Together the duo collaborated to create two Limited Edition Boxes, featuring winners chosen from the 2013 Beauty Insiders’ Choice Awards. The Limited Edition boxes feature beauty products chosen by more than 5,000 industry insiders. “For 20 years, the CEW Beauty Insiders’ Choice Awards have been the beauty industry’s highest honor,” says Katia Beauchamp, Birchbox co-founder. “Birchbox is incredibly excited to introduce the awards to consumers for the first time, allowing them to experience the best new products, hand-picked by industry insiders.” The Limited Edition Mass Appeal box contains a selection of winners from the mass market, while the Limited Edition Prestige Headliners features product winners from the prestige category. “Our CEW members are the thought leaders in the beauty industry, and they honor only the most innovative new products with Beauty Insiders’ Choice Awards,” says Carlotta Jacobsen, president of CEW. “Through our partnership with Birchbox, we’re thrilled to be able to share this curated collection of our award-winners with consumers.” Both Limited Edition Birchbox for CEW boxes are available in the Birchbox Shop at www.birchbox.com/shop