Birchbox Unveils New Global Brand Identity


Birchbox, an online retail company unveiled today a new global brand identity that reflects the growth and evolution of the Birchbox business. In addition to the rebranding, Birchbox has also updated the site experience. “Our vision from day one was to revolutionize the shopping experience by creating a discovery retail platform that provides consumers with the content and experiences needed to make informed, value-oriented purchasing decisions,” says Katia Beauchamp, Co-CEO and Co- Founder, Birchbox.

The Birchbox site design has been updated to reflect the overall brand revamp, including more personalization, an improved search, a favorites feature, and an expansion of the Bonus Shop.

Birchbox was launched in 2010 and offers consumers a personalized way to discover, learn, and purchase beauty, grooming, and lifestyle products. To learn more about Birchbox, visit