Don’t be naïve in thinking just showing up is good marketing or that opportunities will fall in your lap. You should have a trade show plan that capitalizes on…

The HydraFacial Company in collaboration with FriendMedia is releasing new technology to help improve client engagement in spas.

The full line up for American Spa's upcoming Women In Wellness Leadership Conference has been announced. See the impressive, complete list of speakers…

Sunless-tanning experts share some helpful marketing strategies that are sure to get the attention of clients this winter.

Taking the correct and necessary steps during the development stage is essential to a medical spa's success.

Don’t know where to start in creating a sexual-harassment policy? There are plenty of resources available. Our experts share some here along with advice on…

The author of High Velocity Hiring explains how to optimize your company’s hiring process to find better candidates faster.

Move over, contour - tantouring is the newest trend in semi-permanent make up styling. Check out a few steps on how your spa can offer the unique service.