The following special bargains, extras and additions will help you successfully increase your day spa business sales:
1. Offer a voucher.
Place a special link on your website or phone in a special code they received within a direct mail piece to redeem their voucher.
2. Offer a buy one spa product get one free deal or a buy two spa products and get one free deal.
You could use this kind of deal to get more people to purchase spa products from your spa business.
3. Offer a special lower price if your clients buy two of your products or treatments packaged together.
4. Offer a spa industry publication as a bonus.
Put forward a spa industry publication that is either available exclusively through your day spa or that is hard to find... as a bounty with purchase.
5. Offer a free consultation as an add-on or bonus.
Depending on your spa products & services, you could volunteer to consult your spa clients on their skin treatment needs.
6. Offer a free 1/2 hr massage.
You could indulge them with a limited time 1/2 hr massage on their next visit... obviously you would look for opportunity to up sell them or add services to complete a package.
7. Offer a private makeup class with your distributor or supplier as an added bonus.
Increase the value your clients place on your day spa by holding educational events and evenings... telling them how much it would be worth if you were to charge for the information or class separately.
8. Offer a free-trial.
You could present a free 5 day trial of your spa products. Or a five day supply.
9. Offer a free sample.
You could mail your clients or prospects a sample of your spa or cosmetic products.
You could also send them a free instruction DVD to compliment the products.
10. Offer free home care instruction booklet.
Create a powerful incentive by offering a home care instruction booklet that complements your spa products as a bonus.
It's not a good idea to be always favoring freebies, although it is good to come up with incentives from time to time to keep your clients interested, which ultimately builds client retention. And the most important part it builds spa business revenues.
John Uhrig, President & CEO of Monochrome Marketing Solutions, a Vancouver, BC-based spa marketing consulting firm. And is the editor of the Spa Marketing & Advertising Strategies E-Newsletter featuring day spa marketing best practices. 'The Spa Business Owner's Unfair Advantage.' www.spamarketing.ca [email protected]