Spas of America, the premier spa and wellness travel website, has relaunched their website, highlighting 750 spas. Clients will receive images, accurate contact information and descriptions, and dynamic maps of the spas on the site.
Originally launched in 2005, Spas of America is the largest spa and wellness travel website. It showcases resorts, hotels and health spas to clients worldwide. The goal is to inspire healthy living and travel through the use of the online platform
“Spas of America took inspiration from the industry’s best print publications to create an exciting and dynamic online resource for spa clients and to deliver a very targeted audience to our spa partners,” says Craig Oliver, Spas of America's founder and managing director.
As the number of clients searching for spa and wellness travel experiences increases, the Spas of America website caters to the demand. “The North American spa industry continues to show strong growth,” says Lynne McNees, International Spa Association president. “Total industry revenue has reached over $16 billion, and both the number of spa locations and full-time employees in the United States has increased, making a significant contribution to the overall economy.”
The growth of spa and wellness is not only limited to the U.S. According to the Susie Ellis, chairman and CEO of Global Wellness Institute, “The global wellness industry was a $3.7 trillion market in 2015.”
When clients visit the site, they can browse spas from across the United States, Canada, and Mexico. They can search further by selecting spas in Europe, South America, Asia, and Australia. Another way to search the site is by spa experience, using terms like Beach, City, Country, Desert, Health, Mineral Hot Springs, Ocean, and more.
Spas of America helps build the brands and increase the positioning of its spa partners by driving traffic, generating bookings and growing revenue. Both clients and spa industry members, will likely benefit from the improvements associated with the new site relaunch.