The Trick to Marketing Minerals in 2018

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Most spa-goers are aware of the many benefits of vitamin-based treatments and products and can spot these vitamins on a spa’s menu of services. However, some spa-goers might not be able to easily identify those that are rich in minerals and might not understand the many benefits mineral-based products and treatments offer. Therefore, it’s important that spas promote these treatments and products to raise awareness. Here are a few fun marketing ideas: 

“Earth Day is always a fun time to promote mineral-based treatments and products, but you don’t have to wait until April to do it. It’s more about the idea of reconnecting with nature and using the life-giving ingredients from the earth.”
—Shannon Esau, director of sales and education, Rhonda Allison Cosmeceuticals

“Because minerals are so vital to skin health, whether applied topically or taken orally, a creative spa promotion would be to offer discounts on supplements to complement the mineral-based spa treatment.”
—Szilvia Hickman, owner of Szep Elet, exclusive distributor of Ilike Organic Skin Care


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Mineral-based products and treatments are very effective on the skin as the seasons change, as “mineral complexes can be especially efficient at boosting the skin’s energy and an antidote to fatigue often associated with the change of season,” according to Caroline Rushworth, director of education at Sothys USA. Therefore, promoting them as a way to heal skin issues that arise as the seasons change can draw the attention of spa-goers.


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