With health and wellness taking center stage like never before, Saks Fifth Avenue is getting in on the action with the debut of The Wellery, an all-encompassing wellness experience. Located on the second floor of the Fifth Avenue flagship, the one-of-a-kind space dedicates more than 16,000 square feet to a curated selection of athleisure apparel, fitness classes, equipment, and wellness experiences. “Saks has been a retail innovator since its inception in the early 20th century,” says chief merchant Tracy Margolies. “As the team brainstormed ways to bring unique wellness experiences to our customers, it became clear that there were so many companies doing exciting things in this space, and we wanted to partner with them to create the ultimate Saks wellness edit. Due to the major renovation of our flagship store, the space became available, and we knew we could create something special—a sanctuary in the heart of NYC—for our customers.”
Treatments from Glow Recipe (Photography: Justin Bridges for Saks Fifth Avenue)
While customers are certainly reaping the health-oriented benefits offered by MNDFL, Breathe Salt Rooms, and more, such companies are also benefitting from the exposure. “Saks called us because Breathe is the premier and largest salt room halotherapy chain in the U.S., and they liked our branding and marketing,” says cofounder Gary Patrick. According to him, the partnership is a great fit, as it’s helping to increase awareness of halotherapy and providing the company with a higher profile.
It has also proven to be beneficial for Technogym. “As the leading producer of design and technology-driven wellness and fitness equipment, Technogym’s involvement in Saks Fifth Avenue’s latest venture was a natural collaboration, as both internationally renowned brands are committed to providing premiere, immersive wellness experiences,” says Marco Zambianchi, president North America for Technogym. According to him, it was a great opportunity to share the brand’s mission to improve and incorporate mental and physical wellness principles into people’s daily lives. “Technogym’s temporary home within the Wellery has the brand’s latest and most innovative products on display for visitors to experience for themselves,” says Zambianchi.
Equipment from Technogym (Photography: Justin Bridges for Saks Fifth Avenue)
For Amy Ling Lin, founder and CEO of Sundays, New York City’s first vegan nail salon, The Wellery presented a chance to be part of the wellness movement. It’s an opportunity that is paying dividends, as the company is now opening a new store in the Brookfield Saks location. For spa-goers and fitness enthusiasts, the pop-up wellness destination is not only a chance to experience a variety of wellness options but it’s also a sign of the times.
Vendors: Blink Brow Bar, Bodyism, Breathe Salt Rooms, Care/of, ConBody, Decorté, Drive 495, Glow Recipe, Greyson Clothiers, HFactor, LifeThyme, Martone Cycling Co., Peloton, Ron Dorff, Skinney MedSpa, Sundays, Technogym, Trish McEvoy