Eight skincare and spa product brands have been selected to take part in the exclusive California: A State of Beauty Pavilion at Cosmoprof Bologna, which takes place March 8 to 11. Organized by the Center for International Trade Development (CITD) – Long Beach, this unique export initiative is part of the STEP grant program as part of President Obama’s plan to double exports by 2014. By being accepted into the California Pavilion, brands are able to participate at a major international trade event at a highly reduced rate, receive export and marketing assistance and meetings with buyers and distributors. It’s a great way for small and medium-sized brands to grow internationally and create jobs in the U.S. Brands participating include: Biotone, Dermaesthetics Beverly Hills, Daily Concepts, Eranthis Skincare, Laguna Candles, Me Bath, Roots Organics, and SeneGence International. Approximately 21 other brands ranging from hair and nailcare to fragrance and cosmetics will also take part, making the pavilion a one-stop shop for beauty. CITD – Long Beach is also organizing another California pavilion for the BeautyWorld Middle East show in Dubai (May 28-30, 2013). To learn more about the California focused pavilion, take part in a future event or receive export assistance from CITD, www.californiastateofbeauty.com.
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