The Canadian Tourism Commission (CTC) and 58 leading spas across the country have compiled a list of unique Canadian spa experiences. CTC's brand experiences department spent much of 2008 working with provincial and destination marketing organizations, provincial and national spa groups like Leading Spas of Canada and top Canadian spa writers worked on the project. Spas in eight of Canada's 10 provinces are on the list.
Frank Verschuren, CTC product specialist, says 'the Spas Initiative was undertaken to identify spa experiences across the country that tie in well with the 'Canada. Keep exploring' brand in order to develop awareness of Canada as an international spa destination." Later this year, the CTC will incorporate on-brand profiles and imagery to highlight the Canadian spa experience in its nine key markets.
Frank Verschuren, CTC product specialist, says 'the Spas Initiative was undertaken to identify spa experiences across the country that tie in well with the 'Canada. Keep exploring' brand in order to develop awareness of Canada as an international spa destination." Later this year, the CTC will incorporate on-brand profiles and imagery to highlight the Canadian spa experience in its nine key markets.