Bellus Academy is advancing skincare and spa education with the launch of a custom CBD curriculum. Joanne Berry, a globally sought expert on skincare and spa therapies, has developed a proprietary CBD curriculum with the partnership of the respected On The Green CBD company. The curriculum equips estheticians and massage therapists to confidently develop CBD therapy protocols, educate students on the qualities to look for in a CBD product and advise on best practices for home skincare to help clients extend the results of CBD following a spa treatment.
The Bellus Academy CBD curriculum includes a series of modules, beginning with an analysis of the endocannabinoid system and how this system affects the human body in areas such as sleep, mood, appetite, and fertility. Educational content also includes various terpenes – chemically altered natural compounds in the cannabis plant – and their application in CBD tinctures for facials, massage, and nail treatments. Other modules focus on selecting the proper spectrum and tincture to achieve desired results. Bellus Academy is adding the CBD spa curriculum to programs at its California and Kansas campuses in spring 2021.
Bellus Academy was inspired to create the proprietary CBD curriculum based on robust market demand. Spas, salons and resorts are seeking high-quality CBD offerings, and education to support CBD on the service menu. According to the International Spa Association (ISPA) 2019 Snapshot Survey, 48% of member spas reported including CBD products in their retail offerings and 56% planned to add CBD offerings in the next two years. With this data in mind, nearly three out of four spas are projected to include CBD offerings on their menu in 2021.