Following the 2018 Farm Bill, which legalized the production of hemp in the United States, CBD and other cannabinoids, including CBN and CBG, began gaining widespread popularity. Recognizing the potential of this new market, cannabis industry pioneer Larisa Bolivar soft-launched Bolivar Hemp Company, a hemp-based lifestyle brand, that December. After receiving its official U.S. Trademark on June 2, 2020, the company has now officially launched. Bolivar Hemp Company’s line currently includes body lotions, muscle rubs, massage balms, sugar scrubs, and muscle and joint soothing creams, although the brand plans to release more CBD products in the next few months. All of the company’s offerings are infused with extracts from American farmed and processed hemp.
Bolivar has been an active advocate for hemp and marijuana since 2001 and has been. She has previously worked as a medical marijuana caregiver, a dispensary owner, and an industry consultant. Through her brand, Bolivar hopes to harness the revolutionary spirit of her last name, which she shares with Venezuelan military leader Simon Bolivar, who led much of South America to independence from Spain. Simon Bolivar’s sword is featured on Bolivar Hemp Company’s emblem. “It was not lost on me the importance of the name itself and the work I do in not only creating a brand around the name, but in everything I do, including fighting for social justice and freedom,” says Bolivar. “I really wanted to honor the name and the work that I have done in the hemp space, and also in discovering novel ways toward health and wellness and breaking barriers to obtain them.”
In line with the company’s dedication to social justice efforts, Bolivar Hemp Company has pledged to donate 2.5 percent of all sales to organizations that are committed to fighting racism in the U.S., as well as those aiming for criminal justice reform.