CBD

Equilibria Acquires Fleur Marché

Equilibria has acquired Fleur Marché, bringing together two female-led brands. Fleur Marché and its team will continue to operate independently, led by co-founders Ashley Lewis and Meredith Schroeder. Equilibria will help Fleur Marché accelerate product development, optimize for innovation, and double down on national distribution. Fleur Marché launched as a female-focused CBD marketplace but has shifted focus to developing its own brand of plant-powered products that offer easier, healthier, more affordable ways to feel better. Fleur Marché's products aim to simplify wellness for a younger generation of consumers with big goals and busy schedules in need of healthy, hassle free daily solutions. "Since inception, Equilibria has been focused not just on premium products, but on an accompanying personalized service to help the idea of daily 'wellness' feel more concrete and easier to achieve. Whether you're in need of products, functional wellness education, or personalized support, we want to be the name that women think of first when they find themselves in need of better ways to feel better," says Coco Meers, CEO and co-founder of Equilibria. "Bringing Fleur Marché into the fold allows us to further demystify progressive plant-based therapies like cannabis for women of all ages, and we're so excited to bring our female-focused missions together to serve women 18 to 80."