As CBD products continue to grow and expand, our experts share their predictions for what’s next.
"The next big thing will be to take the focus off a one-hit wonder and combine CBD with other known effective products for a truly beneficial product.”—Kendra Clark, CEO, Madrigal Creatives
“I expect the research to continue to highlight the efficacy of CBD for issues related to inflammation and pain, and that we will begin to see additional cannabinoids like CBG and CBN included in new products.”— Kelly Stoll, CEO and cofounder, Vital Body Therapeutics
“I think we will see CBD increase in frequency in products that are part of a treatment system rather than isolated products. Or there may be an increase of CBD in products that are topical with a related product that is ingestible. It appears that there is more growth in ingestible CBD products than in topical CBD products at this current time. An example is using CBD for topical pain relief and also at the same time, using it as a tincture for pain relief. This is a double-layer approach, and in my experience, has been very effective.”—Jean Shea, founder and president, Biotone
“I think CBD-based skincare will continue to grow and potentially start to encompass other cannabinoids. The more we can learn about the compounds of the cannabis plant, the more it will continue to legitimize and grow the industry and the clients we can serve.”—Lauren Cammarata Snow, senior associate, Goodspeed & Merrill (Denver)
“I predict that the next big campaign will be all about beauty from within. Both companies and consumers will begin focusing on a more holistic approach to beauty, and we will most likely see more studies on how topical and internal CBD-derived products can work together to create the best results for our bodies.”—Joan Sutton, CEO and cofounder, 707 Flora
“As acceptance becomes more widespread, CBD products are quickly moving from select, niche markets into mainstream distribution. Research into the benefits of CBD is still in its infancy. As science continues to identify and substantiate the valuable health merits of CBD, its application in skincare and wellness products is infinite.”—Alan MacDonald, director of marketing, Saltworks