Flora Beauty, a divison of Flora Growth, has signed an agreement with GlossWire to feature its two skincare brands, MIND Naturals and Awe (Ô), on GlossWire’s digital beauty marketplace. The campaign is expected to launch on Nov. 10. "As GlossWire looks at innovation and trends in the beauty and wellness space, both MIND Naturals and Awe (Ô) fit the criteria of what we look for when bringing on both emerging and established beauty brands,” says Kimberly Carney, GlossWire founder and CEO. “The fact that both are under the Flora umbrella allows us to have a larger conversation about how we can support them from a trend and technology perspective which is what the GlossWire marketplace excels at providing for both brands and the consumer."
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