Jinjoo Labs announced the appointment of Louise Caldwell as Chief Executive Officer. Caldwell will be responsible for expanding the beauty offerings of Jinjoo Labs and preparing the sale of its skincare line in retail stores across the country. "I am excited to be a part of this start up," says Caldwell. "When I was approached by Jinjoo Labs, I was immediately taken by the concept and aesthetic of this new brand. There is immense potential in the CBD skincare space and Jinjoo Labs is leveraging exciting new innovations to make the products high-quality and functional, which in turn will help our consumers look and feel their best."
Prior to her new role as CEO, Caldwell served as vice president of sales at both Revlon and Elizabeth Arden and the senior vice president of sales for Drunk Elephant. Launching her own consultancy, Caldwell has served as a key advisor for Dr. Barbara Sturm skincare and was the U.S. president of Birkenstock Natural Skin Care.