• Promote CBD as Plant Medicine: “CBD is simply a relaxation and therapeutic add-on—it’s plant medicine,” says Heather Kreider, cannabis educator and co-owner of Hempfield Botanicals and Makes Scents Natural Spa Line. “Just like vitamin C comes from citrus fruits, CBD is another natural source of medicine.”
• Share Research: “I always like to share research-based articles with clients so they understand that there are pretty substantial, research-based benefits from its use,” says Kreider.
• Show Product Accreditation: “It is important to ensure that any CBD the spa is offering comes from an accredited third-party lab, is tested for purity, is free from contaminants, and has a Certificate of Analysis,” says Chris Hetherington, co-founder and CEO of Peels.
• Display FAQ Sheets: “Spas should have an FAQ sheet available for clients so they have information to review before meeting with their therapist to go over any questions or hesitations they have,” says Shauna Blanch, COO and co-owner of Color Up. “One of the most frequent questions asked by clients is if they will get high from internal consumption of CBD. The answer is definitely ‘no,’ as long as the product has less than 0.3 percent of THC.”
• Educate Staff and Clients: “Be sure you fully understand how CBD works in the body so you are confident explaining it to clients,” says Joan Sutton, CEO and co-founder of 707 Flora. “Any good CBD brand should offer support materials and training. We’ve noticed that clients who are usually hesitant about CBD ingestibles lack the information on how CBD works. Though CBD products are widely available, it’s still a misconception that it works similar to THC. It’s important to educate clients on how CBD works in the body naturally with the endocannabinoid system to promote overall balance and wellbeing and that it is different from the psychoactive effects of marijuana THC.”