CND Goes to Hollywood

CND spread CND Shellac awareness to Hollywood stars and style-conscious women in Los Angeles by providing CND Shellac manicures backstage at The 63rd Annual Primetime Emmy Awards, and will be launching the first-ever CND Shellac Power Polish Pop-Up Salon at the upcoming BeWell Expo, an LA beauty and wellness retreat. The BeWell Expo, which takes place September 29-30, bridges the gap between the consumer and professional salon and spa industries because guests can connect directly with experts. At CND's custom pop-up salon, visitors get to test-drive CND Shellac, a breakthrough, patent-pending manicure that combines the ease of polish with incomparable high-gloss shine and 14 days of flawless wear. CND Shellac applies like polish and removes in minutes without damaging the natural nail. "We are thrilled to meet with influential Los Angeleans who take their beauty and wellness routines seriously," says Jan Arnold, co-founder of CND. "Our Los Angeles focus will help local salon partners build their business and bring in new patrons."