Xponential Fitness Adds Rumble to Its Portfolio

Xponential Fitness, Irvine, California, is acquiring Rumble, a boutique boxing brand, for an undisclosed sum, the company announced.

Rumble will be the company’s ninth franchised fitness brand acquisition. Other brands owned by Xponential are Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT and STRIDE.

Founded in 2017, Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.

The company’s first location was in the Chelsea neighborhood of New York City. It now has locations in Los Angeles; Philadelphia; San Francisco; Palo Alto, California; and Washington, DC. A Chicago location will open soon. 

Rumble classes have attracted celebrities such as Justin Bieber, Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham and Kevin Hart.

“With its premium, world-class boxing experience, cutting-edge virtual workout platform, and celebrity reach, Rumble is a fantastic fit for our robust lineup of industry leaders across boutique fitness,” said Anthony Geisler, CEO of Xponential Fitness. “By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”

In February, Rumble launched Rumble TV, a live and on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts.

“We are thrilled to announce our deal with Xponential,” said Andy Stenzler, co-founder of Rumble. “They are certainly the premier franchisor in our industry and thus the perfect partner to bring the Rumble experience across the globe.”

Ashley Camerini, CEO of Rumble, said: “Our loyal Rumble customers will love being part of the amazing family of Xponential brands that will cater to all of their fitness needs. We are looking forward to seeing Rumble grow with such an incredible industry leader.”

This is a return of sorts to boxing for Geisler, who previously owned LA Boxing before selling it to UFC Gyms in 2013.

Backed by Geisler and Snapdragon Capital Partners, Xponential Fitness has gone from being relatively unheard of a few years ago to growth over the last three years that landed several of its brands on this year’s Entrepreneur’s Franchise 500 list and Entrepreneur’s Fastest-Growing Franchises list, The company awarded 917 franchise territories and opened 394 new locations in 2019 and 263 franchise territories. In 2020, it open 240 new studios, even at the height of the coronavirus pandemic.

Throughout 2021, the brands will continue to focus on accelerating growth domestically and internationally, according to the company. Notable recent international debuts include five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar; Club Pilates locations in Japan and South Korea; as well as the first CycleBar studio in Australia.

New franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain and the Dominican Republic.