Deborah Smith, MBA, CMC, will teach the Spa Marketing and Branding course offered by the University of California/Irvine Extension, which will commence on April 8. The course, a requirement for the UC Irivine’s Spa and Hospitality Management Certificate program, will teach students how to establish a brand position in the market and drive revenue to ensure a spa’s profitability. It will involve both marketing theory and interactive practical application. "We will also be covering marketing performance metrics, customer relationship management and retention, marketing and development of multimedia collateral materials," Smith says.For information or to register, go to: http://unex.uci.edu/areas/business_mgmt/mgmt_supervisory_skills/spa/