Dermalogica announced the launch of its new and improved site, www.dermalogica.com. The updated site emphasizes the role of Dermalogica’s diagnostic and prescriptive analysis techniques in retail purchases, confirming the trend of an increasing demand for product knowledge and at-home protocols. Among the new site’s key features are video demonstrations and animations that educate users about skin conditions, and a database to scientific articles written by Dermalogica’s team of experts. The new site also introduces a store-locator feature which initiates new customers to the brand’s core experiences: Face Mapping, treatments, and prescriptive product sampling.
www.dermalogica.com focuses on improving users’ shopping experience. An advanced product directory filters and sorts selected merchandise, and customer support is delivered through live chat, wish-lists, smart site search, and full social media integration; the checkout process, now in two steps, was also streamlined.