“Creating Magic at every opportunity” was the theme for Dermalogica’s 20th Annual International Education Conference, held at the brand’s corporate headquarters in Carson, California. The concept of “creating magic” was introduced by the brand’s founder Jane Wurwand, on the opening day, followed by a preview of the brand’s 2014 educational offerings by Annet King, director of global education; preview of a new skin physiology class, “SKIN: Know It Before You Treat It” presented by Claudia Aguirre, scientific communications manager for The International Dermal Institute; and a “fact and fiction” exploration of ingredient innovations from Diana Howard, vice president of global education and research development.
Thirty-five countries were represented in the five-day conference, featuring a number of well-know educators and instructors from around the world. The conference focused on learning techniques and technology, scientific and ingredient advancements, and hands-on learning.