elements fitness Announces Multi-Club Expansion in New England

Miami-based women's fitness franchise elements® has announced a multiple unit expansion for Fall in the Northeast. The announcement adds 3 more New England locations and several thousand members to the fast-growing elements™ brand.

 New club locations are underway in the Boston suburb of Canton, the town center of Leominster in Western Mass, and a Cape Cod BalanceDiet™ location. These locations will compliment an expanded Wareham, MA location located at the prestigious Wareham Crossing Lifestyle Center.

“We are thrilled to announce a stronger presence throughout New England and expanded services. To compliment the new locations, we have been expanding internal programs as well, such as our signature elements® member rewards programs allows members anywhere to utilize other locations, and obtain rewards points for any purchases, at the club or online. Members also receive points for Facebook posting or Tweeting about other club locations… it’s a nice system and really has been well-received an utilized by elements® and BalanceDiet members”



elements® will deliver its popular, stylish fitness experience to a whole new audience with its expansion, as well as grow its internal operations team. Additional services are also planned as part of the regional expansion, such as an overall expansion of branded retail and weight loss products at participating retailers.

Wareham, MA franchisee Annmarie Churchill commented on the expansion, “I believe whole-heartily in what elements® represents and the environment that is promoted. My objective is to help women all around focus on themselves.  At elements®, teach women how to adapt to a healthy lifestyle and ultimately their bodies, mind, and souls are rewarded. It’s very fulfilling as a franchise owner.”

Expansion in the region includes additional signature club locations for both elements® fitness and BalanceDiet™ to be developed within the next 18 months.