Essie Cosmetics will join forces again with TOMS on April 10, 2012, to support One Day Without Shoes, TOMS’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. A special limited-edition nail color, Essie Barefoot in Blue, a creamy, sky blue color, has been designed to encourage people to go barefoot to show off their toes. Beginning March 7, Essie and TOMS will host a free giveaway of 15,000 bottles of nail polish. Every day for 15 days, 1,000 people who sign up for the giveaway will receive a complimentary bottle of Barefoot in Blue. To make a pledge and receive essie’s Barefoot in Blue, visit the TOMS or essie Facebook pages. “We are thrilled to partner with TOMS again to support One Day Without Shoes,” says Essie Weingarten, founder and creative director of Essie Cosmetics. “We wanted to come up with something that would really spark conversation and bring attention to the campaign--a new rally cry for an important cause. There’s no better way to do that than with blue toes!”
How to show your support on April 10 for One Day Without Shoes:
· Join the One for One for movement by visiting the website
(http://www.OneDayWithoutShoes.com)
· TOMS Facebook page (http://www.facebook.com/toms), or Essie Facebook page (www.facebook.com/essie)
· Go without shoes! Show support by posting a barefoot photo or brief video online showing your bare feet
· Link and share! Post your participation in social media outlets and tweet using “#withoutshoes”