The Athletic Clubs announced its official rebrand to Club Athletic. Alongside a new name, the brand is unveiling a reimagined visual design and signaling its next phase of growth with plans for national expansion, beginning with two new locations in Chicago set to open in July 2026. “We wanted a name that was more unified and embodied not just our physical locations, but our lifestyle,” says Dane McCarthy, founder of Club Athletic. “In the truest sense of the word, we are a club: we believe that collective pursuit is exponentially more powerful than solo effort, and our new name reflects how we move forward together.”
Since its founding in 2020, the brand has grown to seven locations across New York City, building a loyal following through its emphasis on squad-based training: training twice a week at a fixed time, fixed days, with a fixed group, and a dedicated coach. The rebrand to Club Athletic formalizes that ethos, introducing a cohesive identity designed to better reflect the personality and energy of its community. As part of the rebrand, Club Athletic has introduced a new brand design and Pegasus logo: a symbol of upward progress through rhythm.
Looking ahead, Club Athletic is entering a new era of expansion. In addition to its two upcoming Chicago clubs, Lake Street Athletic and Old Town Athletic, the company’s development pipeline includes at least three new locations across New York City and an upcoming entry into the Washington, D.C. market, with additional cities planned for 2027.