Nike Training and The Yard Gym (TYG) are teaming up and TYG will become an official Global Nike Training Partner, marking Nike Training’s first global gym partnership. “Like Nike, The Yard Gym believes training is more than a workout," says Chloe Speed, vice president and general manager of Nike Training. "It’s about unlocking progress. By combining Nike’s expertise in performance innovation with TYG’s industry leading approach to community and programming, we’ll help more athletes push the limits of what’s possible and raise the bar of training globally.”
Nike Training will become the exclusive provider of footwear, apparel, and accessories for all TYG trainers and team members. Built from Nike’s most advanced performance innovations, each product has been selected to meet the exact functional and performance needs of TYG’s elite coaches and instructors. As partners, Nike Training and TYG will co-create training experiences, activations and community moments, designed to inspire more people to train with purpose and consistency. Nike products and branding will also be incorporated into existing and future TYG gyms. “Nike Training embodies the same grit we see inside every TYG studio,” says Daniel Bova, co-founder and CEO of The Yard Gym. “It’s about showing up and putting in the work, every single day. We share the same obsession: building stronger, better humans in and out of the gym.”