SoulCycle is partnering with Uni to bring the holistic bodycare offerings to all SoulCycle studios. SoulCycle's riders will have exclusive access to a luxurious post-class routine from Uni. All SoulCycle locker rooms will feature a collection of Hydrating Shampoo, Hydrating Conditioner, and Skin Shield Body Wash. Riders will enjoy early access to Uni's Face Cleanser, which is not launching until later this year, and can nourish their skin with Uni's 24-Hour Body Serum.
The two brands are collaborating on an incredible year-long campaign of moments to pamper and engage consumers. All riders will enjoy a gift from Uni when they visit SoulCycle on their birthday, and Uni will be popping up at flagship SoulCycle locations throughout the year. Fans can follow the partnership through a social campaign featuring influencers and educational content. "Our community knows that SoulCycle is about strengthening body, mind, and soul, and Uni truly understands that wellness is how you feel inside and out," says Evelyn Webster, CEO of SoulCycle. "Their products get results while pampering you, which our riders are going to love after leaving it all on the bike."