Strong Pilates announced a significant expansion to its growth strategy in the U.S., increasing its confirmed locations to over 155 studios nationwide through a strategic partnership with wellness investor and industry champion, Momentic Studios.
The enhanced expansion plan will include 96 studios in partnership with Momentic Studios along with 30 single and multi-site franchise agreements and up to 30 corporate owned studios. The partnership with Momentic Studios will accelerate Strong’s presence across key metropolitan markets, including Los Angeles County, Orange County, San Jose, San Francisco, San Diego, Houston, Dallas, Greater New York City and Brooklyn, Greater Boston, Greater Chicago, Orlando, and expand its footprint in previously announced regions of Austin, New Jersey and Long Island.
The company is also refining its corporate ownership strategy to potentially expand its locations outside of Florida where it will initially focus. "The response to Strong Pilates in the U.S. market has exceeded our expectations," says Mark Armstrong and Michael Ramsey, co-founders of Strong Pilates. "Momentic Studios’ values align seamlessly with Strong Pilates and our partnership will support Strong’s accelerated growth while maintaining our commitment to delivering an unparalleled fitness experience across the country.”