GramercyOne changed its name to Booker to simplify its brand and align with the company’s focus on helping service-based businesses run and grow successfully. The company also launched a pilot for Deal Maker, an enhancement to Booker’s automated marketing component. Deal Maker brings yield management and dynamic pricing to local service businesses by identifying, promoting, and filling off-peak appointments. Booker provides a comprehensive solution to replace everything from manual methods to disconnected software. The cloud-based platform unifies the essential components of running a service business and improves efficiency for its clients. "As demand has grown for our platform across more vertical markets, we realized it was time to simplify our brand by closing the gap between our company name, GramercyOne, and our product, Booker,” says Josh McCarter, CEO of Booker. “In addition to booking appointments, business owners also want to book revenue and book new customers with promotions and special offers. Our new brand, combined with the launch of Deal Maker, streamlines and better reflects the strategic direction of the company as we expand our customer verticals and solutions portfolio.”