2022 Spa and Wellness Trend: The Desire for Shared Wellness Experiences

Following more than a year and a half of social distancing and being apart from loved ones, clients are looking to reconnect with family and friends—and more and more frequently, they’re doing this through shared wellness experiences and partner pampering. Marielle Smeets, senior director of resort experience at Hilton Aruba Caribbean Resort & Casino (Noord), discusses why couples’ treatments have been steadily on the rise this year, and this trend will only grow stronger in 2022, and why spa experiences are becoming more social activities. Rather than sitting alone in a treatment room with a therapist, guests want to enjoy the rejuvenating elements of the spa with others—whether they’re romantic partners, friends, or mother/daughter groups.

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