2024 Spa and Wellness Trend: An Increase in Cultural Spa Rituals

According to Guy Nadler, spa director at The Spa at the InterContinental David Tel Aviv, cultural spa rituals is an emerging concept that places a profound emphasis on the utilization of local cultural products and practices to offer a genuinely immersive and authentic wellness experience. These rituals are designed not only to rejuvenate the body, but also to nourish the mind and soul by incorporating elements deeply rooted in the local heritage.

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