According to Cheyenne Bowers, spa director at The Spa at The Resort at Pelican Hill (Newport Beach, CA), in 2024, the relationship between wellness spending and health outcomes will significantly increase. Spas started and will continue to evolve as a community that involves activities from enhancing social connections to nurturing the mind, body, and spirit through social wellness events. The benefits of social wellness events, such as yoga, Pilates, and cold plunges with friends, not only nurture the mind, body, and spirit, but also encourage communication, boost self-esteem, and play a critical role in building emotional strength and healthy relationships, as well as fostering assertive skills.
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