IECSC Las Vegas Educator Spotlight: Patti Biro

Patti Biro is an author, consultant, spa coach, and owner of Patti Biro & Associates, a boutique consulting firm located in Texas. She has more than 20 years of experience in the spa and wellness industry, and is a frequent presenter in the wellness and spa industry at trade shows and educational events. From day spas, resorts, and hotels to medical spas, hospitals, non-profits, and wellness centers, Biro has provided her energy and insight to help create memorable spa experiences. 

IECSC Las Vegas Classes: So, You Want to Be a Speaker? The Beginners Guide to Expanding Your Influence and 

Retail in the Round: An Interactive Workshop

What makes you passionate about your class topics? 

For the So, You Want to Be a Speaker? The Beginners Guide to Expanding Your Influence, if you have a great story to tell, an inspiration to share, or a technique you need to share with the spa and wellness world, there is no better opportunity than speaking at a trade show! Getting started is often difficult and confusing. This class gives you the toolkit you need.   

For the Retail in the Round: An Interactive Workshop class, retail is so much more than just dollars. It creates a connection with your guest that leads to retention, loyalty, and satisfaction. One of the best ways to begin this relationship with retail is to create dynamic retail displays. This class is unique, as it is interactive with real displays and products! 

If you could attend one class at IECSC Las Vegas (besides yours), which would it be and why?


Vital Ingredients: The Science Behind Products with Terri Wojak. I love the science behind great skincare ingredients and love to help identify trends.

What brands are you most interested in checking out on the IECSC Las Vegas show floor?

I’m shopping for new devices for my consulting clients-so I will be looking at ThermoClear, Silhouet-Tone USA, and DiamondTome.

What's in your beauty bag or travel carry-on?   

I never get on a plane or take a trip without my eye and lip patches from ToGoSpa. They are the perfect pick-me-up after a day on the showroom floor! I also will be packing my sun and light protection from Tizo. That Las Vegas climate is brutal! One of my faves is the Lip Protection product. It’s my go-to!  

For readers who have never attended an industry trade show, what’s the number-one reason they should attend?  

The energy and excitement is second only to the quality of education and connections with industry thought leaders. It’s a great way to advance your knowledge grow your business! 

To attend Biro's class or any of the classes offered at IECSC Las Vegas, be sure to register here to attend IECSC Las Vegas from June 22-24, 2024. What's more, use code AMERICANSPA to get 20% off education classes.