Community Gyms Coalition Launches Fitness is Essential Campaign

The Community Gyms Coalition (CGC) launched a Fitness is Essential campaign on Feb. 21.

The CGC represents more than 15,000 community gyms and fitness facilities across the United States, including Anytime Fitness, CrossFit, Orangetheory Fitness and Planet Fitness.

Building on the CGC’s commitments to the White House Conference on Hunger, Nutrition, and Health, the Fitness is Essential campaign will educate Americans about the broad, positive effects of physical activity and fitness on mental and physical well-being, according to the organization. CGC members will enable increased access to resources including free day passes and/or consultations about fitness goals and participants’ body intelligence. In addition, CGC members will raise awareness with community leaders and policymakers about steps they can take to encourage physical activity and fitness in communities across the country.

These efforts will augment and reinforce the Department of Health and Human Services’ Move Your Way campaign, the goal of which is to help people live healthier lives through increased physical activity based on the recommendations of the second edition of the Physical Activity Guidelines for Americans

“Fitness is Essential is about joining forces to make it easier for Americans to get active, fit and healthy” said Dale King, owner of PSKC CrossFit in Portsmouth, Ohio. “More than 40 percent of American adults are obese and are at higher risk of developing chronic diseases. More than one in four Americans are living with a mental illness. These can seem like overwhelming issues that don’t have a one-size-fits-all solution, but regular exercise has been irrefutably proven to help with a range of mental and physical conditions. It’s a surefire way of improving people’s lives.”

Research indicates that regular exercise can prevent or alleviate chronic diseases and mental health conditions. During the COVID pandemic, physical activity diminished and negative public health outcomes, such as weight gain, increased. According to the Centers for Disease Control and Prevention (CDC), obesity increases the risk of a severe COVID infection and may triple the risk of hospitalization. Regular exercise, however, can reduce the risk of obesity, cardiovascular disease and type 2 diabetes, and significantly improve depression and anxiety.

“There are a lot of lessons to be learned from our recent health crises, and it’s clear that there needs to be a much stronger focus on how we enable all Americans to become physically active and fit,” King said. “We can no longer afford to neglect the mental and physical health of our nation. Tens of millions of Americans depend on it.”

Serving as a central hub for public outreach, FitnessisEssential.org will share information to raise awareness about why fitness is essential for overall physical and mental health. The CGC invites all gyms across the country to offer their own commitments to support physical activity and fitness for all.