F45 Training, Austin, Texas, has broken ground on a new fitness studio at the downtown Hilton Austin, F45 Training announced June 15.
When it opens in the fall, the 1,236-square-foot studio will mark the first F45 studio inside a hotel in the world. Programming in the studio will follow the same high-intensity, circuit-based format with which the fitness brand has become synonymous.
The Hilton Austin will serve as a test market for this model as F45 plans to expand into hotels in other cities, according to F45 President, CEO and Chairman Adam Gilchrist.
“Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business,” Gilchrist said in the announcement. “We remain committed to our goal of bringing the World’s Best Workout to more people, and this partnership with Hilton Austin is an important step in achieving that goal.”
Hilton Austin guests, F45 members and local guest users will have access to the studio. Like other F45 locations, a series of TVs will be mounted on the walls to provide an organized, station-by-station diagram for each daily workout. Fitness-goers will be able to enjoy the new F45 studio for a drop-in fee, with a discount extended to Hilton Honors members and existing F45 members.
“We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community,” Gilchrist said. “We are excited about our partnership with Hilton Austin as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people.”
Joe Bolash, general manager, Hilton Austin, said: “We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community. We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”