Functional fitness company previously known as P.volve, New York, has removed the period from its name as part of its rebranding, and it lowered its monthly subscription price as well as updated its digital offering and released new equipment bundles, the company announced on April 28.
Pvolve’s new subscription price is $14.99 per month instead of the previous $19.99 per month. Existing members will have their subscription price lowered to $14.99 per month.
The company’s new Signature Bundle, which costs $199.99, includes the P.ball, P.band and Precision Mat. Its new Total Transformation Bundle runs $599.99 and is a 13-piece home-gym set that offers strength training and restorative equipment. With it, users get six months of free streaming. Both bundles are offered with a 30-day home trial, which allows members to try the method and equipment for 30 days and return for a full refund, if unsatisfied.
“We want to make it as easy as possible for anyone to try the method and see the transformational results for themselves,” Pvolve President Julie Cartwright said. “The magic of Pvolve is the special combination of functional movement and our resistance-based equipment, and we're confident the new bundles, which come with the home trial and a complimentary membership period, will excite consumers to dive in.”
In addition to the membership price and bundle updates, Pvolve has redesigned and relaunched its e-commerce website and aspects of the on-demand membership experience. The website overhaul introduces a new site map with new navigation, updated product photography, as well as improved cart and checkout flows.
For existing and new members who are logged in, Pvolve has changed the MyPlan page, a personalized homepage that includes workout stats, recommendations and a spotlight on the latest classes.
"Our members are passionate and constantly sharing ideas about how to enhance the Pvolve experience," said Rachel Katzman, who founded the company in 2017. "We heard directly from our community that they wanted a more dynamic member homepage, so that has been a big focus of this latest upgrade."
Pvolve also has a new logomark and color palette. The company's updated logo is now uppercase to evoke the premium essence of the brand and the strong, sculpted aesthetic that its method delivers, according to the company.
The branding now uses a soft, natural color palette that pairs neutral tones with accents of orange and black.