Self Esteem Brands reports that it is opening its first Basecamp Fitness and Waxing the City studios in Las Vegas.
Steve Polk, an Anytime Fitness franchisee and his business partners, Nikki Huynh and Bill Hargraves, are opening three Basecamp Fitness studios and one Waxing the City location to Vegas. Polk, an Anytime Fitness franchisee with five operating Anytime Fitness clubs and several locations in development is now the first tri-brand franchisee in Self Esteem Brands’ franchise network.
Self Esteem Brands is the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world. Chuck Runyon, CEO of Self Esteem Brands, says that the portfolio’s integration of brands allows for “cross-brand opportunities for our existing franchisees, allowing them to tap into multiple revenue streams and offer customers a complete fitness, health and wellness experience.” Self Esteem Brands also includes The Bar Method.
Both new to Las Vegas, Basecamp Fitness is a “hyper-condensed high-intensity interval training (HIIT) group workout that packs 50 minutes of supercharged exercise into only 35,” while Waxing the City is a beauty franchise that provides waxing services to clients.
Earlier this month, Self Esteem Brands launched SUMHIIT Fitness at FIT Summit in Singapore; it is the twin brand to Basecamp Fitness in the United States, according to the company.
The SUMHIIT Fitness brand launch is part of SEB's global growth strategy to have 10,000 fitness, health and wellness clubs and studios open worldwide by 2030.