Marketing has changed since COVID-19. It has never been more important for health clubs to create marketing that is targeted, impactful, convincing and truthful—and to deliver it in creative ways that compel members to return and that attract new members.
Three marketing directors at some of the leading brands in the country along with an industry consultant and an industry supplier are offering insights on marketing during the age of COVID-19 in a session called “Marketing Takeaways: Five Perspectives on Marketing Today” at this year’s free Future of Fitness virtual event. In five minutes each, they will deliver to you some of the marketing ideas that they have implemented at their facilities and the results those efforts have reaped so far.
These leading marketers are:
- Allison Rand, vice president of marketing and communications, VIDA Fitness
- Merikay Marzoni, director of marketing and public relations, Fitness Formula Clubs
- Meredith DeAngelis, chief marketing officer, Village Health Clubs & Spas
- Marisa Hoff, director of operations, Stevenson Consulting
- Maria Morton, brand optimization manager, Club Automation/Daxko
To gain these insights, register for the free Future of Fitness, which is Nov. 16-18. If you can’t attend live, go ahead and register so you can gain access to the on-demand recordings of this session and others. View the full agenda here.