Intelligent Spas Releases New Spa Industry Research for Indonesia and Bali

Intelligent Spas found spa numbers in Indonesia and Bali have grown over 160% since 2003, identifying 390 spas currently operating and another 21 spas under development. The report, entitled Spa Industry Profile Indonesia 2003-2009 is available in both English and Bahasa Indonesia and features over 700 quantitative statistics on the Indonesian spa market as well as supporting qualitative trends and observations from spa owners and managers. The survey of spa facilities conducted by Intelligent Spas ( achieved an excellent 61% response rate and provides a valuable tool for businesses competing in, or supporting the spa industry, to more accurately develop and plan spa-related products, services, campaigns and initiatives.

Some key industry totals and averages extracted from the report include:

- Intelligent Spas identified 390 spa facilities currently operating in Indonesia.

- 52% were spas located in hotels, resorts or retreats (destination spas) and 42% were day spas.

- The average indoor area of spa facilities in Indonesia was 713 square metres.

- 42% of the total spa space was allocated to treatment rooms.

- Spas contained nine treatment rooms on average.

- 67% of spas owned a relaxation room compared to 3% that arranged access for their visitors to use a nearby relaxation room.

- Baths with water and/or air jets were provided by 75% of respondents.

- One hour body wraps were priced from IDR238,533 (approximately USD26) on average.

- Herbal tea was the most common complimentary food or beverage item provided by spas, with 87% offering it to visitors.

- Increased demand by clients for holistic spa treatments was the most common industry trend observed by spa owners and managers.

'The excellent response rate enabled the survey results to be broken down further for more accurate benchmarking and analysis' explained Julie Garrow, Managing Director of Intelligent Spas, 'and it was very interesting to examine the key differences between day spas and destination spas, as well as spas located in Bali versus Jakarta.'

- Day spas were larger in terms of indoor space when compared to destination spas.

- Day spas contained more treatment rooms than destination spas.

- Relaxation rooms were more commonly found in day spas.

- Day spas were more likely to provide tub soaks.

- Spa facilities located in Jakarta were much larger in terms of indoor area compared to spas in Bali.

- Jakarta spas contained more treatment rooms compared to spas in Bali.

- A higher proportion of respondents in Bali stated they offered complimentary fresh fruit/vegetable juice to visitors, in comparison to Jakarta spas.

About Intelligent Spas

Intelligent Spas is a 100% independent research company specializing in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the development and growth of this important industry.