Jane Iredale launched its redesigned and interactive website at www.janeiredale.com. This updated, easy-to-navigate site features the Mineral Makeover Room, which allows users to choose a model with a face shape and skintone similar to their own and apply Jane Iredale products to get their desired look; the Brush Up Your Technique section, which provides instructional videos on basic and advanced techniques; the Follow That Look section, which lets visitors choose from a selection of model images and receive a list of the products used to create that look; and the Brand New Products page, which highlights products and their descriptions, ingredients, tips, and application techniques.