Today the American Spa staff is saying ‘Happy Birthday’ to our editor in chief and publisher Julie Keller Callaghan—though she’s busy running the magazine so we’ll have to celebrate properly later this week. Birthdays present a wonderful reason to spend time with friends, family, and even enjoy a bit of pampering. It’s a no brainer that spa gift cards are often a top choice, but some spas are thinking outside the brightly wrapped box for a more memorable present. The Mandarin Oriental is offering gift cards for special days outside of the spa in several cities—an evening of jazz and cocktails overlooking Central Park, an Ayurvedic Holistic Body Treatment ($290, 1 hour 50 minutes), a special dinner at Cityzen in Washington, D.C., or an escape to the Mandarin Oriental, Bangkok. The best part? Gifts like these are not limited to birthdays; clients will be eager to scoop them up for other special occasions and upcoming holidays as well.
What creative gift promotions does your spa offer to help clients celebrate special occasions?