According to the American Med Spa Association (AmSpa), the medical aesthetics industry is poised to move forward with confidence because its professionals are educating themselves about the best ways to increase revenue and create outstanding outcomes for their patients. Here are a few trends that AmSpa's Alex R. Thiersch believes will be buzzing in 2022.
BUSINESS Since the emergence of COVID-19, people in the medical aesthetics industry have come to understand how vitally important it is to have a thorough knowledge of their businesses and where they stand from a financial standpoint. The initial shutdown caused thousands of medical spas to close for good, and those left standing are now laser-focused on making sure that they’re prepared for any eventuality that comes down the road.
WELLNESS The field of medical aesthetics is, to many, synonymous with treatments, such as injectables and laser skin rejuvenation, but more and more, medical spas are using total wellness to help improve their patients’ overall health. This combination of traditional medical aesthetic treatments and lifestyle medicine offers patients not only solutions to the surface-level problems they see every day, but also the underlying issues that make them feel unhealthy and cause them difficulty in their everyday lives. As medical aesthetics continues to evolve, holistic approaches to treatments will likely become standard offerings at medical spas, if they aren’t already.
SOCIAL MEDIA Shrewd use of social media has gone from being a good way to get the word out about your medical spa to being a way for a practitioner to become a star on their own terms. At this point, creating an engaging online persona is one of the best ways to attract new business to your medical spa, so even if you consider yourself tech-illiterate, learning to effectively use social media is certainly in your best interest.
NEW TREATMENTS A variety of new injectables are available today, including the new cellulite treatment, Qwo. In addition, a variety of new laser technologies are making treatments less painful and better suited to people with all different types of skintones. Body-sculpting continues to evolve as a core medical spa offering, and practitioners continue to create exciting combination treatments involving microneedling.
SEXUAL AESTHETICS Sexual aesthetics is an often-overlooked and somewhat controversial arm of medical aesthetics. These types of treatments were gaining traction a few years ago until the U.S. Food and Drug Administration issued a statement decrying the use of lasers in vaginal-rejuvenation procedures. However, there’s been a healthy rebound in interest in these treatments, and that’s likely to grow in the future.