Allergan Aesthetics recently published The Future of Aesthetics global trends report, which was developed to understand what is shaping the aesthetics industry of tomorrow. The research identified key themes driving the future of aesthetics, and resulting from these are 10 major trends, which Allergan Aesthetics predicts will likely drive medical aesthetics practice in the coming years.
- Diverse Individuality: People of all ethnicities are seeking out aesthetic treatments and want to see themselves reflected and represented more in the future.
- The New Masculine: Modern men are increasingly comfortable looking after both their body and face. Demand for male aesthetic treatments is rising.
- Gender-Inclusive Beauty: Attitudes about gender binaries are moving fast, and beauty is getting rid of the gender divide to speak to all.
- Ephemeral Expression: Procedures that are temporary in nature could be less daunting and have a potentially wider appeal for the younger generation.
- Elevated Experiences: People now expect a luxurious experience that complements a more holistic approach to treatments.
- New Body Frontiers: Body-contouring, treatments targeting cellulite, skin quality, and laxity will be the top goals in the future as more advanced and effective innovations become available.
- Aesth-ethics: There is a global trend toward tightening regulations around aesthetic practices, which is welcomed by large industry players and reputable practitioners.
- The Digital Lens: The COVID-19 pandemic has brought an increase in video conferencing with people scrutinizing their own faces on screen. How digital communication changes people’s perception of themselves, and how this relates to aesthetics, is a hot topic.
- Aesthetics and The Metaverse: Practitioners will use virtual meta-clinics as a new and convenient way to interact with clients for certain services.
- Is this the End of Aging?: Consumers are starting aesthetic treatments earlier, while at the other extreme, science is bringing the possibility of regenerating one’s cells closer. In the future, personalized treatment plans will need to be devised based on a patient’s genetic, behavioral, and lifestyle factors.