Allergan, makers of BOTOX Cosmetic, announced that Nov. 20 will be the first-ever National BOTOX Cosmetic Day. It will be held annually on the third Wednesday in November. The celebration recognizes the impact the brand has had on American cultural conversation. Allergan also hopes that National BOTOX Cosmetic Day will encourage loyal consumers and healthcare providers, as well as those considering treatment, to have a conversation about owning their look, with fewer lines. BOTOX Cosmetic provides temporary improvements in moderate to severe crow's feet, frown lines, and forehead lines in adults. "Since its approval for aesthetic use, millions of people have received BOTOX Cosmetic, and there are still millions more who want to get more information," says Carrie Strom, senior vice president of medical aesthetics at Allergan. "National BOTOX Cosmetic Day is meant to celebrate this iconic product that has become a part of American culture and educate consumers who want to learn more."
As part of National BOTOX Cosmetic Day, Allergan will unveil:
- An exclusive offer: Purchase a $100 BOTOX Cosmetic gift card and receive a $100 BOTOX Cosmetic gift card free on Nov. 20 (limited quantities).
- "Let's BO-TALK" exclusive video content: Jenny Mollen, social media influencers, and healthcare providers share the moment they knew it was "BO-TIME" and how BOTOX Cosmetic has become a central part of their aesthetic routine.
- BO-Trivia: Explore fun and shareable facts about the brand and its history on the campaign website.
- Real results: Before-and-after stories and photos showcase the natural-looking results that can be achieved with BOTOX Cosmetic.